Singapore Tourism Board × XG · February 2026
XG shot the Rock The Boat music video exclusively in Singapore, across five locations. It passed 5M organic views in its first ten days, with zero paid media.
The campaign in numbers
5
iconic Singapore locations
3
forms of exclusivity
5M+
organic YouTube views
14,266
social engagements · first 10 days
19+
organic XG posts · contract was 2
68
countries where the album charted
The work
Singapore is the setting for the whole video, which has passed 5M organic views.
The video was shot entirely across five Singapore locations, each credited openly and written into XG's own creative concept. Because the partnership sat inside the music video itself, audiences watched it as entertainment.
STB provided access to the locations, and XG brought the creative.
Creative footprint
Each location was chosen for its look and its fit with XG.
01
Anderson Bridge
02
Gardens by the Bay
03
National Gallery Singapore
04
Palawan Beach, Sentosa
05
Singapore Oceanarium
Organic social · first 10 days
“Singapore ohmygod”
Earned media
Bandwagon Asia · 22 Feb 2026
“XG turn Singapore into their playground.”
KPop in Bay Area · 23 Feb 2026
“A tropical-infused summer escape shot in partnership with the city itself.”
JRL Charts · 22 Feb 2026
“Surges past 800K views in an explosive debut.”
The Straits Times · Feb 2026
“Covered as a cultural moment, not a tourism ad.”
Partner co-creation · unscripted
The National Gallery posted its own TikTok alongside the MV release, without being asked. It is rare for a location partner to extend a campaign organically like this.
About the campaign
Rock The Boat was released on 22 February 2026 as the lead track from XG's album THE CORE - 核. Across its first ten days the music video surpassed five million organic YouTube views; the album charted in sixty-eight countries.
Singapore held three forms of exclusivity: the shoot, the pre-release partnership, and the destination-side storytelling. None of the views were amplified by paid media from STB or The Catalyst.
Credits
Location stills from the production. Motion stills and behind-the-scenes content available on request.